"Our passion is finding new ways to engage consumers. Ways that aren’t as stilted and constrained as email surveys. Because let’s face it, people are tired of getting email surveys."
"When you create a mutual exchange of value with your survey participant - a win/win - then you get meaningful results."
"The more we can mirror human conversations, the more likely it is our customers give us deep, honest insights."
"All the big data in the world can’t replace the insight generated in a real two-way dialogue."
"For the past 18 years, I've been incessantly curious about finding ways to engage people, collect info and report on that."